Chico's Reveals Value of RFID-Enabled Inventory Accuracy

The item-level inventory accuracy enabled by RFID tagging will be a critical element for Chico's as it seeks to maximize sales opportunities from buy online/pick up in-store occasions. The confidence of knowing which items are actually available in each store will allow the retailer to arm store associates with customer-specific purchase history data, enabling highly effective cross-selling and upselling when the shopper comes into the store. Chico's Director of Store Technology Ken Silay and COO Kent Kleeberger laid out the technology and process pyramid that will be needed to fully enable this cross-channel appointment shopping.