Build-A-Bear Unveils New High-Tech Store Design in 6 Markets

Build-A-Bear Workshop announced that it's introducing a newly imagined store design in six markets across the U.S. in 2012. The new store design, which has been over two years in the making, merges the Build-A-Bear Workshop's hands-on bear-making process with technology to enhance the customer experience. “I'm very excited about the enhanced features that will allow us to continue to lead in the interactive retail space,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop.