Brookstone debuts QR code program in 30 locations
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Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information. The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website. "Brookstone customers seek information so they can make informed purchase decisions," said Brookstone CEO Ron Boire. "Using technology such
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- People:
- Ron Boire
- Places:
- Merrimack, N.H.
- New York
- U.S.
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