Banana Republic Targets Holiday Shoppers Via Curb, Deliv Apps

Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals. Knowing that its customers remain busy through the holiday season, Banana Republic is relating to them by trying to ease their stress during "The Procrastinators Event." As mobile is increasingly proving to be a problem solver, Banana Republic is recognizing its potential by leveraging mobile capabilities to better its own business.