B2B Marketplace AliExpress Adds Facebook Like Buttons

Alibaba.com added Facebook "like" buttons to product listings on its AliExpress wholesale marketplace in the fall. The company surveyed users and found that 60% of buyers are also Facebook users who network and share business information online. Alibaba saw a steady increase over the holiday season in buyers using the like button to show their friends and colleagues what they are finding on the site. Online marketplaces vary widely in their adoption of social networking features. AliExpress competitor Liquidation.com does not display Facebook buttons. eBay product listings have Facebook "share" buttons and Twitter "tweet" buttons, but not "like" buttons.