Digital Investments Drive Top-Line Growth for OfficeMax

OfficeMax is investing in digital platforms to drive growth through multichannel and omnichannel offerings, company executives said in a recent call with analysts. In this year's first quarter, OfficeMax executed five upgrades on its e-commerce website that improved content and site navigation and streamlined the checkout process, which helped lead to double-digit sales growth, higher conversion rates and increased site traffic, said Ravichandra K. Saligram, OfficeMax's president and CEO, on the analyst call.