Ambient Scent Comes to Goodwill Stores in Wisconsin, Chicago

Two of the hottest trends in retail — the rise of value shopping and the use of ambient scent to create a more pleasant atmosphere for customers — are coming together at over 40 stores in southeastern Wisconsin and metropolitan Chicago. But the retailer now rolling out Prolitec, Inc.'s ambient-scenting technologies is neither a fashion tenant at the mall nor a big-box warehouse out on the strip — it's a 92-year-old, nonprofit organization, Goodwill Industries of Southeastern Wisconsin, Inc.