Advertising to Facebook Fans Reduces Acquisition Costs

By advertising to Facebook fans instead of those who aren't, advertisers can reduce the acquisition cost of registrations by 44 percent, event signups by 33 percent, and purchases by 15 percent. These results of a 4.1 billion ad-impression, 13-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.