A Q&A With Patagonia CEO Rose Marcario

Patagonia is different from most retailers. The outdoors outfitter has a habit of telling customers not to buy its products. On Black Friday last year, the company had an "anti-Black Friday" event, encouraging people to get their gear repaired instead of buying new stuff. At the head is CEO Rose Marcario, who spent 15 years in finance before making the jump to Patagonia. We talked with Marcario about how Patagonia promotes social and environmental good — while also making profits.