4-Tell Enables Columbia Sportswear To Realize 67% Increase In Recommended Product Sales

4-Tell, Inc., provider of personalized product recommendation software for ecommerce companies, announced Columbia Sportswear has replaced its manual recommendation system with 4-Tell's automated product recommendation service. After rapid implementation of the 4-Tell Boost Recommendation Engine, Columbia Sportswear realized a 34% improvement in conversion - for a fraction of the price and effort of their manual system. Columbia also praised the ease of technical implementation and maintenance of the 4-Tell offering. "4-Tell significantly increased our conversion rate resulting in a 67% increase in recommended product sales. This product has a great ROI, was easy to implement and has been a