What impressed me most, however, was the last line in PEEPS’ brand philosophy: We believe our work has just begun. That's great encouragement for all brands — stay humble. Keep learning, creating, extending your winning products. Have fun with your product line. Make customers smile. Make memories.
THINKABOUT: SEASONALIZE What holiday best represents your brand? How might the successes from that season be a springboard for others? What whimsical ways can you surprise and delight your customers through seasonal product promotions? What's waiting to be "just born" in your product offering?