Martine Reardon
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31. To celebrate the launch of the campaign in-store, select Macy’s across the country will host Reading Circles with professional athletes including Joel Dreessen of the Denver
Macy's will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy's" on April 22 in about 300 stores and online at Macys.com. The company describes O Mercado as a curated shop of Brazilian products, and it's the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16. "Brazil's burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores," said Martine Reardon, Macy's chief marketing officer.
Macy's has tapped Martine Reardon as its new chief marketing officer. The announcement comes amid a series of senior executive moves at the retailer, prompted by the retirement of Ron Klein, Macy's chief stores officer. Peter Sachse, who was named Macy's first chief marketing officer in 2003, will take Klein's place.
d Macy's Inc. has launched its first-ever, grab-and-go “Gift Shops” in 400 Macy’s stores nationwide and on Macys.com. Located on the store's main floor, the “Gift Shops” will offer a one-stop gifting destination, featuring limited-edition gifts exclusive to Macy’s. Consumers will be able to choose from electronic gadgets, apparel, accessories, beauty items, home goods, pet-releated gifts and more. "This holiday season we’ve acknowledged our customers’ need for grab-and-go shopping and have taken the idea of gift-giving to the next level, with branded shops featuring trendy and affordable product in a range of categories and pre-packaged gifts," said Martine Reardon,
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