Diapers.com spent less than one-third of June among the top 10 brands on Media Logic's Retail Social Juice Index (RSJI) - but what an incredible surge it was. The brand's engagement score for the month ranged from 29 to 493. During the first half of the month, it averaged 46, which is comparable to the RSJI's daily average. But during the last half of the month? Its average jumped to 278.
Plum District
The 8th Bridge Graphite platform has partnered and launched with multiple retailers over the last month, including: American Apparel, Plum District, Guitar Center, Nine West, Avon/mark, Deb Shops, Hallmark, TOMS, Nasty Gal, Oscar de la Renta and Hayneedle.com. "The new Graphite technology from 8th Bridge was the first social commerce approach that aligned with our multi-channel vision," said Brian Moen, chief marketing officer for Hayneedle.com. "We are excited about being the first in our industry to provide this service to our customer." The Graphite platform is built to help brands integrate social commerce into existing channels and supporting systems
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