American Apparel, Hayneedle.com and More Launch Graphite Social Commerce Platform

The 8th Bridge Graphite platform has partnered and launched with multiple retailers over the last month, including: American Apparel, Plum District, Guitar Center, Nine West, Avon/mark, Deb Shops, Hallmark, TOMS, Nasty Gal, Oscar de la Renta and Hayneedle.com. "The new Graphite technology from 8th Bridge was the first social commerce approach that aligned with our multi-channel vision," said Brian Moen, chief marketing officer for Hayneedle.com. "We are excited about being the first in our industry to provide this service to our customer." The Graphite platform is built to help brands integrate social commerce into existing channels and supporting systems