Kent, Ohio

Joe Keenan is the executive editor of Total Retail.

In case you haven't seen or heard the news yet, Urban Outfitters is embroiled in yet another controversy. The apparel retailer decided it was a good idea to sell a red-stained, seemingly blood-splattered "Vintage Kent State Sweatshirt" on its website. The university in Kent, Ohio was the site of a deadly confrontation between students protesting the Vietnam War and the Ohio National Guard. Four students were killed and nine others were wounded on a fateful day in May 1970. Yet Urban Outfitters thought it was wise to make light — and a few bucks, the sweatshirt sold for a mere $129 — of the situation.

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