Mobile Commerce

Q&A With Mark Friedman, President of E-Commerce, Steve Madden
November 15, 2017 at 4:15 pm

I had a great time talking with Mark Friedman, president of e-commerce at Steve Madden. I was particularly interested in hearing his perspective on how retail is satisfying consumer needs while keeping up with the ever-changing world of digital.

Getting Mobile: The New Omnichannel Retail Experience
November 7, 2017 at 10:25 am

The way we shop is changing, so it’s only natural that retailers would change their approach to fit consumer demands. According to Worldpay, omnichannel shoppers spend between 50 percent to 300 percent more than single-channel shoppers. However, the tactics online retailers are adopting are surprisingly similar. In fact, they’re starting to act a little more…

A Chat With Mike Halula, Retail Analytics Practice Lead for the Americas, Teradata
November 1, 2017 at 2:11 pm

In an interview at the Teradata Partners Conference in Anaheim, Calif., last week, Mike Halula, retail analytics practice lead for the Americas, Teradata, touched on a variety of topics regarding the current and future state of the retail industry: On Marketing to Millennials "Marketers are trying to figure out how customers want to be connected…

State of Mobile Product Discovery
October 30, 2017 at 10:19 am

I had a great time talking with Mark Friedman, president of e-commerce at Steve Madden. I was particularly interested in hearing his perspective on how retail is satisfying consumer needs while keeping up with the ever-changing world of digital. Avenue Code:​ ​Mark, we’ve seen that lots of retail companies these days have their own apps. How […]

Enhancing the Mobile Experience a Priority for Retailers
October 27, 2017 at 10:37 am

Two years ago, Oracle + Bronto published a research report that showed 38 percent of consumers were shopping from their phones. The nearsighted among us scratched their heads, but we knew the trend was here to stay and began offering advice on how to adapt to the era of smartphone shopping. Our newly released report,…

Newest iPhone Offers Glimpse Into the Future of Retailing
October 23, 2017 at 4:19 pm

It’s been 10 years since a man in a black turtle neck, jeans and sneakers showcased what was then an odd-looking, white, mobile device — the first iPhone. Since then, the mobile landscape has changed more than consumers and retailers could have ever imagined. The question today is whether the most advanced iPhones to date,…

Tommy Bahama's CEO Talks Experiential Retail
October 18, 2017 at 1:24 pm

Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…

Editor's Note: Introducing Total Retail's 2017 Retail Technology Report
October 18, 2017 at 1:04 pm

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

Retailers Using Mobile to Make BFFs
October 16, 2017 at 3:00 pm

Now that we’re well into the second half of the year, many retailers are beginning to formulate their marketing plans for 2018. In particular, I’ve observed two approaches take shape that I think retailers can immediately act on that will have a major impact in retail marketing next year. First, in a time of stagnating app usage, it’s critical that retailers implement more of a cross-channel mobile marketing approach to engage customers. Second, the ability to use big data to improve customer experiences is finally close to becoming reality. However, brands must achieve the right balance in what data they request from customers and the enriched experiences they offer in return.