Mobile Commerce

Mother’s Day Spending to Reach $23.1 Billion
April 25, 2018 at 3:14 pm

Mother’s Day spending is expected to total a near-record $23.1 billion this year, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Eighty-six percent of Americans plan to celebrate Mother’s Day, and they will spend an average of $180 per person. “This year’s Mother’s Day forecast is one…

The Why, How, What of Mobile Market Research
April 20, 2018 at 12:02 pm

Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it’s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.

Reaching, Engaging and Converting Mobile-First Consumers
April 20, 2018 at 11:58 am

As consumer preferences shift from traditional brick-and-mortar stores to e-commerce channels across devices, retailers are adapting their omnichannel strategies to be more focused, personalized and data informed. It wasn’t that long ago that parents everywhere were racing all over town to find the best deals on back-to-school clothes from all their favorite stores. While the…

In-Store Mobile Matures and Grows More Seamless, Report Finds
April 19, 2018 at 3:36 pm

Sometimes you can measure innovation by how quickly a capability or service goes from being “cutting edge” to “low-hanging fruit.” That certainly seems to be the case among retailers for the in-store mobile experience — something made clear in DMI’s latest Mobile Maturity Model (M3) study. Not too long ago retailers might have satisfied themselves…

U.S. Retail Sales Increase 0.6% in March
April 16, 2018 at 10:46 am

U.S. retail sales rebounded in March after three straight monthly declines as households boosted purchases of motor vehicles and other big-ticket items, suggesting consumer spending was heading into the second quarter with momentum. The Commerce Department said on Monday retail sales increased 0.6 percent last month after an unrevised 0.1 percent dip in February. January data…

Mobile Data: The Holy Grail for Brick-and-Mortar
March 27, 2018 at 12:01 pm

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Starbucks Tests New Wi-Fi Sign-Up Process at U.S. Stores
March 26, 2018 at 3:17 pm

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

3 Things We Already Know About the 2018 Holiday Shopping Season
March 22, 2018 at 11:27 am

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

Connecting With Mobile Consumers Requires a Personalized Touch
March 16, 2018 at 10:49 am

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

2018 eTail West: Cloudy With a Chance of Mobile
March 9, 2018 at 11:21 am

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…