Mobile Commerce

eBags Experiments With Higher Speed, Conversions Result
January 11, 2018 at 11:52 am

A common question regarding web design and performance is which is better, a rich customer experience or a leaner website that loads faster? This is a question eBags posed. And the path the online retailer of handbags, luggage, backpacks and travel accessories chose generated 10 percent more orders. Here's how eBags did it. New UX…

How Small E-Tailers Can Thrive in the Age of Retail Consolidation
December 22, 2017 at 9:46 am

Do small and new online retailers have a chance to succeed anymore? Industry analysts say that 2017's parade of acquisitions by major retailers — Whole Foods by, Kate Spade by Coach, HSN by QVC, among others — are making it harder for smaller retailers to survive. How can SMB sellers compete with these players’ same-day…

6 Tips to Peak Website Performance for the Holidays
December 18, 2017 at 10:12 pm

As we enter the home stretch toward the biggest gift-giving days of the year, you might be thinking “what’s done is done,” that it’s too late now to address any e-tail website issues. However, rather than wait until after the holidays and risk leaving last-minute shoppers disappointed and frustrated with your site — which could…

Preparing Retail Apps for the Holiday Shopping Season
December 14, 2017 at 2:13 pm

Retailers around the world have been working hard to make sure they have a successful holiday shopping season. From new storefronts to early promotions, retailers put in months of preparation to ensure they meet sales projections and outperform competitors. Now that shoppers are more likely to reach for their smartphones and tablets than log on…

eBay Launches New Image-Based Search Tools for its Apps
December 14, 2017 at 12:40 pm

Earlier this fall, eBay announced that it had launched two new image-based search tools — Image Search, Find It On eBay — for its mobile apps. The artificial intelligence (AI)-powered features enable shoppers to use pictures instead of words to search eBay’s catalog of 1.1 billion items. In this interview with Giri Iyengar, head of…

Why All Retailers Need to Be Aware of PWAs
December 12, 2017 at 11:23 am

The buzz around progressive web apps (PWAs) has been building since designer Frances Berriman and Google Chrome engineer Alex Russell coined the term back in 2015. These mobile apps that progressively load and run in a web browser promise to blur the lines between native apps and the mobile web by bringing (almost) all the…

Inside Tophatter's Growth Strategy
December 4, 2017 at 12:25 pm

In episode 121 of Total Retail Talks, Andrew Blachman, chief operating officer at Tophatter, a live mobile auction marketplace, discusses the brand's strategy for growth in the competitive e-commerce space.

Black Friday 2017: The Mobile Report
December 1, 2017 at 10:09 am

Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile. Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year.

Record Cyber Monday Sales Driven by Mobile
November 28, 2017 at 1:01 pm

Based on Adobe Analytics data, a record $6.59 billion was spent online by the end of Cyber Monday, an increase of 16.8 percent year-over-year (YoY), making it the largest online shopping day in history and nearly a billion dollars more than last year at $5.6 billion. Mobile set a new record with its first $2 billion day. Smartphones have become the de facto device…

Why Mobile Self-Checkout Makes Sense for Retailers
November 27, 2017 at 11:19 am

Paper or plastic? Not too long ago, that was the only checkout question that consumers had to deal with. My, how times have changed. These days, whenever customers head to a checkout counter, they’re likely to deal with a barrage of questions, such as: Did you find everything? Do you have a loyalty card? What’s…