Marketplaces
May 11, 2020 at 7:09 pm
There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…
April 27, 2020 at 5:12 pm
Amazon.com's dominance in the evolving e-commerce landscape continues as it pushes further into the grocery category with its acquisition of Whole Foods and the launch of Amazon Pantry. These moves have created numerous opportunities for consumer brands to get their products front and center with targeted audiences and leverage the incredible amount of shopper data…
February 25, 2020 at 1:46 pm
Walmart announced today that it's rolling out a new service called Walmart Fulfillment Services (WFS) that offers selected marketplace sellers access to its supply chain capabilities, including storing, picking, packing and shipping items, as well as the handling of returns and customer service. The retail giant said in a statement emailed to Total Retail that WFS…
February 24, 2020 at 12:04 pm
The Amazon.com marketplace is constantly evolving, and it has become a lot more complex over the past few years. In order to stay competitive, Amazon sellers must remain agile. The most successful brands continue to adopt new strategies, ensuring their sales are protected from these frequent changes. Here are three tactics you can implement to…
February 19, 2020 at 12:01 pm
According to a recent report from eMarketer, there are an estimated 400 direct-to-consumer (D-to-C) brands in operation today. At their core, D-to-C brands are characteristically the same — each has a unique brand identity and each brings an exceptional user experience directly to their consumers, no middleman necessary. However, we’re seeing that for D-to-C brands,…
February 5, 2020 at 12:08 pm
Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-C…
January 31, 2020 at 12:30 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss the Department of Homeland Security’s (DHS) announcement that it will begin cracking down on the sale of counterfeit products online from platforms like Amazon.com. Last Friday, the DHS released a report stating that law enforcement officials will immediately start to identify cases where…
January 21, 2020 at 11:04 am
Over the last decade, Amazon.com has become one of the most powerful companies in technology and beyond. Amazon’s success shows no signs of slowing down in 2020, especially in terms of its unmatched logistics operations and advertising earnings. Revenue in Amazon’s core business, e-commerce, has increased sevenfold from an already massive base of $34.2 billion,…
January 9, 2020 at 12:53 pm
Amazon.com is reportedly planning to launch a luxury fashion platform, according to Business Insider. This new platform will reportedly work similarly to a concession in a high-end specialty store, and unlike with Amazon's current marketplace, the upscale brands will have more control over what their online store will look like as well as what items…
December 13, 2019 at 10:16 am
It’s no surprise that in order to remain competitive, retail brands need to deliver a top-notch unified commerce experience — especially as they expand their reach and adopt new sales channels. One way retailers have tried to improve the e-commerce experience is via digital storefronts, which use APIs to connect smaller retailers with established retail marketplaces…
