Choosing how and when to scale their e-commerce operations is an increasingly important, and difficult, decision for retailers. While more consumers are shopping online, not every retailer should be swept up in the excitement. In a classic Goldilocks scenario, some growth opportunities are too hot while some are too cold. Brands must understand their customer and…
The Art of Delivering Style
A great fulfillment partner is one that can help business owners accomplish their goals by providing trust, excitement and new opportunities for both the brands themselves and their customers. Here are tips on how providers and retailers can better work together to improve not only fulfillment and logistics, but the brand overall:
As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need complicated packaging options, but solutions that are personalized. Maybe your brand is the "flirt" or perhaps the "gentleman." What's important is figuring that out, then strategically incorporating that style to positively influence how consumers engage with and remember your brand. Your brand is obvious to you, but branded packaging can make it equally apparent to your customers.
Last year alone, six-and-a-half years worth of unboxing videos were uploaded to YouTube. These videos show consumers opening packages and removing their contents. The concept sounds simplistic, but consumers find them mesmerizing. Why is that, and what should retailers know about unboxing?
While the quest for faster shipping is an ongoing struggle for retailers and fulfillment companies, it's unlikely that drones or anticipatory shipping alone will be the key to faster deliveries. Instead, these services will be the gateway into a new shipping model — one that's customer centric, highly personalized and characterized by the following:
Most small retailers lack the resources and store footprint to handle same-day shipping on their own. However, it's still possible for small retail brands to offer same-day shipping with the support of a third-party fulfillment and logistics provider. Here are five ways smaller retailers can compete with Amazon's same-day delivery model: