Total Retail's ‘Grab Your Wallet’ Survey
The Grab Your Wallet campaign, which encourages shoppers to boycott retailers that sell Trump-branded merchandise, is getting a lot of attention in the media right now.
The campaign, which is often referred to as a movement, was started by digital marketing specialist Shannon Coulter, who became enraged by a video that emerged last October of President Trump bragging about sexually assaulting women. Shortly after seeing the video, Coulter began a boycott of any sort of product connected to Trump. At first, it was just a tweet — a list of companies she compiled that sold Trump products — but the movement has grown exponentially ever since.
Thousands of people have contacted the retailers that Coulter has on her boycott list, including Macy’s and Amazon.com. Companies including Nordstrom, Neiman Marcus and T.J. Maxx have backed away from products connected to Ivanka Trump, the president’s oldest daughter, since efforts began.
As such, Total Retail thought it would be interesting to survey our readers to see how they feel about the Grab Your Wallet campaign, and whether it will change they way they do business. Please take a minute to answer the six questions via this survey link. We plan to write an article in an upcoming issue of Total Retail Report to reveal our findings.
