Copywriting Tips to Boost ROI in Slow Economic Times

In economic downturns, marketers learn to do more with less. With advertising and marketing budgets slashed to save on costs, keep these copywriting tips in mind to make sure your business continues to get the exposure it needs. Creating a newsletter, offering a special report or issuing a press release can keep your business in the public eye. Creating copy that’s informative, robust and engages customers is key to the ongoing success of your business.

* Your business is newsworthy. Now is the time to give your business plenty of exposure by issuing a press release. If you have a new product line to announce, a new management member to introduce or an upcoming event, a press release is the perfect tool. Write your press release so it’s newsworthy, not a blatant sales pitch or business ad.

You can promote a brief call to action at the end of the release to urge customers to visit your website or retail stores. Submit the release to your local paper and/or to an online site such as PRWeb or PRNewswire for greater national exposure.

* Get customers to invite you into their “personal” spaces. Write an informative weekly or monthly newsletter for customers. Web visitors have a tendency to visit sites, search for the items they need, purchase and click out of the sites. What happens after they leave your website? Unfortunately, you’re out of sight and mind. Offer an opt-in newsletter subscription so buyers can subscribe to receive special offer notices and valuable tips. Best of all, your company stays fresh in consumers’ minds.

Now that the customer has invited you into his domain — i.e., his email inbox — on a weekly or monthly basis, here’s a short list on what you can accomplish with a customer-based newsletter:

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  • http://JeffreyDobkin Jeffrey Dobkin

    Nice article. Don’t forget, though – when you are offering a FREE article – always use all caps to make the word free stand out. Would you rather have a free article, or a FREE Article.<br />
    When offering this FREE article or special report, it’s the TITLE that generates the response. The better the title, the better the response – simple as that. To create the best title you can, use the Jeff Dobkin 100-to-1 Rule. Write 100 titles, go back and pick out your best one. Hey, I didn’t say you’d like it – I just said it would help.