150M MyFitnessPal Accounts Hacked, Under Armour Says

Another retailer's data has been hacked. Under Armour Inc. said about 150 million user accounts tied to its MyFitnessPal nutrition-tracking app were breached earlier this year. Fortune reports an unauthorized party stole data from the accounts in late February. Under Armour became aware of the breach earlier this week and took steps to alert users about the incident. The company reports the data didn’t include payment card information or government-issued identifiers, including Social Security numbers and driver’s license numbers. Still, usernames, email addresses and password data were taken.

Total Retail's Take: With the data of 150 million MyFitnessPal users compromised, this ranks as one of the largest data breaches in recent times. Under Armour is currently going through the growing pains of owning a data-centric company. While Under Armour pointed out the hacker didn't get any payment information, social security numbers or driver's license numbers (such as Target's breach), in the eyes of consumers a breach is a breach — no matter what was taken. In addition to the short-term costs associated with a data breach, the real concern for retailers is the long-term effect such an incident can have on consumer trust. Losing consumer trust is far worse than paying a fine or legal fees.