Beacons and the Future of Mobile Shopping (2014 Retail Marketing Virtual Conference Session)
Click above/below to view this webinar, originally offered as a session at 2014 Retail Marketing Virtual Conference & Expo.
Many retailers today are experimenting with in-store beacons - i.e., Bluetooth-enabled devices that communicate with shoppers' smartphones by sending them relevant ads, coupons, product information and more - to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data. Want to know more about beacon technology, including how it works and how it's changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
-- what beacon technology is and how it works;
-- how to use beacon technology to improve consumers' in-store shopping experiences;
-- lessons from retail brands that are currently using the technology;
-- what's next for beacon technology; and
-- so much more!