In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the rebirth of Toys"R"Us, including the news earlier this month that its e-commerce website will be powered by Target. For the toy category, the re-emergence of Toys"R"Us, both online and offline, brings another competitor with a strong, iconic brand name into the market. With the holiday shopping season nearly upon us, we should be paying attention to Toys"R"Us’ traffic both online and offline, the toy merchants it's partnering with, and whether the company has truly reinvented itself by creating memorable customer experiences. For more on Toys"R"Us' comeback, including its partnership with Target, click here to read more.
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