During last month's Women in Retail and Total Retail Virtual Exchange, Chuck Surack, founder and CEO of Sweetwater, participated in a live discussion that touched on everything from how employees embody the company's culture of prioritizing customer satisfaction to how the world's leading online musical instrument retailer is weathering the current pandemic. In this video clip from the session, Surack discusses how the social unrest in the nation has impacted him as a leader, as well as what he believes are the qualities of a strong leader during a time of crisis.

To watch Surack’s full interview from the Women in Retail and Total Retail Virtual Exchange, as well as interviews with Bahja Johnson, director, Banana Republic global merchandising, Gap Inc.; Roz Johnson, senior managing director, operations, Build-A-Bear Workshop; Kara Goldin, founder and CEO, Hint; and Leslie Blodgett, creator, bareMinerals, click here.

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