While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan sat down for an interview with Amy Vener, head of retail strategy at Pinterest. Vener discusses how Pinterest is enhancing its platform for retailers, bringing consumers through the entire purchase journey, from inspiration and ideas to research and purchase. Furthermore, Vener touches on what's working well for retailers on Pinterest. "It all centers on having the right content at the right stage that the consumer's in so they can quickly move from being in a mode of discovery to [being in] a mode of buying." Vener also discusses the power of visual search, especially as consumers move more heavily into mobile commerce, and how Pinterest allows users to identify products by uploading an image to search the social platform.
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