This video was originally published on Total Retail's sister site, Women in Retail Leadership Circle.

During last month's Women in Retail and Total Retail Virtual Exchange, which took place on May 28, Winnie Park, CEO of Paper Source, was interviewed by Bernardine Wu, founder and CEO of FitForCommerce. The far-reaching discussion touched on everything from how Paper Source is weathering the current pandemic to how Park’s leadership style particularly resonates during these challenging times. In this video clip from the session, Park discusses how Paper Source’s marketing and messaging strategy has shifted since the COVID-19 pandemic, as well as why the pandemic has made it more important than ever be a true omnichannel retailer.

To watch Park’s full interview from the Women in Retail and Total Retail Virtual Exchange, as well as interviews with Chieh Huang, CEO, Boxed; Anthony Marino, president, thredUP; and Deirdre Quinn, co-founder and CEO, Lafayette 148 New York, click here.