This video originally appeared on Total Retail's sister site, Women in Retail Leadership Circle.

Setting up a clear vision (and then getting out of the way), listening to your team members and customers, creating a safe environment for experimenting with ideas, surrounding yourself with high-performing talent, and feeding and nourishing that talent are the key leadership success drivers for Kelly Cook, chief marketing and IT officer at David’s Bridal.

This was a key takeaway from a conversation between Cook and Laura Maness, CEO of Havas New York, during the August installment of the Women in Retail and Total Retail Virtual Exchange. In this video clip from the session, Cook discusses her five keys to leadership success in detail, as well as how David's Bridal pivoted during the pandemic, new retail technologies she's excited about, and how important the agency-retailer relationship is in business today.

To watch the full interview with Cook and Maness from the August Women in Retail and Total Retail Virtual Exchange, as well as interviews with Marla Beck, CEO and co-founder, Bluemercury; Kim Lefko, senior vice president and chief marketing officer, Ace Hardware; and Amy Errett, CEO and founder of Madison Reed, click here.

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