J.Jill has entered a new chapter in its brand evolution with the launch of its Welcome Everybody campaign, which includes an expanded product assortment. In this video interview, Total Retail's Joe Keenan speaks with Claire Spofford, CEO of J.Jill, about the brand's new initiative to provide one size-integrated shopping destination for all women with price parity across all sizes. Spofford shares how J.Jill incorporated customer feedback into the campaign, the influencer marketing promotion driving consumer awareness around the new initiative, and how the brand is fostering a welcoming, fully size-inclusive message across all of its touchpoints.

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