In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail's new email marketing report, OPEN SESAME! Subject Lines That Work Like Magic. The report offers tips for brand marketers looking to create attention-grabbing subject lines. It also features a bonus page highlighting effective calls to action to include within your emails. Examples of great subject lines in the report hook subscribers by creating a sense of urgency, piquing curiosity, or offering social proof such as customer testimonials. To read all of the featured examples from leading brands and retailers, as well as learn how to create your own, download the free report here.
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