In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Same-Day Delivery: Is the Reward Worth the Risk?,” authored by Jarrett Streebin, founder and CEO of EasyPost. This article advises that retailers consider whether it's possible for their business to feasibly offer same-day delivery before they blindly follow other brands offering this option. It doesn’t make sense for every retailer to jump on the same-day delivery train, as one in five Americans don't trust delivery times from retailers as is.

This video shares the four main questions retailers should ask themselves before offering same-day delivery to their customers. Whether you decide to offer same-day delivery or not, knowing the pros and cons of doing so enables you to make an informed decision that best suits your business and its customers. To learn all of Streebin’s valuable tips around same-day delivery, read the full article here.