The Email Hierarchy of Needs: Deliverability is the Foundation
If you're not getting the most out of your email messaging, you might not be asking the right questions.
I can't count how many times I've been asked, "What's the best day of the week to send email?" "What's the best time of day to send email?" "Which is the best email provider?" These questions are much less important than the big ones: "Is my email getting to my subscribers?" "Can subscribers read my emails on their mobile device?" "Do subscribers want to receive my email or are they hitting ‘spam’?"