Stick Close to Your Best Customers in Tough Times
Most B-to-B direct marketers today are “skittish.” Worries abound regarding rising oil prices, inflation, recession, among a host of other things. Now’s the time to check in on your best customer segments to really gain an understanding of what they’re thinking and how their businesses are doing. And the only real way to do this is over the phone. Your customer service reps and outside sales reps, if you have them, are now more critical than ever, helping you stay connected with your customers.