Maintaining Customer Focus During Turbulent Times

Our world is full of crisis. How can we stay focused on our customers?

We’ve all seen the news go from bad to worse. Some of it, like the political rhetoric, we expected as the presidential election nears. Some of it, like the global financial crisis, we did not. Both issues are taking away the attention of our customers, making it imperative that we try to keep our customers, as well as our own employees, focused on concrete things they can do. In short, provide leadership and perspective through calm action.