Catalogs Go Back to the Future
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Truth be told, I was glad to see it. I was also glad to see that in these difficult times, there's at least one smart company that knows that by managing the basics excruciatingly carefully, it'll survive this recession and be in better shape to prosper in the future.
Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.
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