Behind the BlueSky Brands-Winterthur-NWF Catalog Licensing Deals

The resulting BlueSky business has new sub-businesses, due to the newly created large customer counts within certain merchandise categories. These include children’s, lawn and garden, apparel and jewelry. Combined with BlueSky’s assorted economies of scale, the prospect breakeven P&L demand per catalog mailed will decline, thereby increasing the prospect universe size not only for WD and NWD, but also for parts of The Paragon. This will have a ripple effect on the product categories mentioned above, some of which may be yours. So you should now be considering how to react.

There are many other analyses readers can conduct with readily available public data. I’ll present a number of them in future Catalog Success columns, both online and in print.

If you have questions about this deal or other mergers and acquisitions, please submit your queries using the comments field below.