5 Pointers for Out-of-Work Multichannel Marketers
If you've already exhausted your network, add to it. Think of all the vendors your past employers have had relationships with. Reach out to them. Even vendors have vendors. Many of my best clients are companies I first contacted out of the blue. I didn't wait for a job posting to appear. Of course, you have to do your homework, and company websites have never made that job easier.
3. For individual contributor positions, play up your strength in project management. Companies that are hiring right now have a much greater need for Indians than chiefs. They still have campaigns to get out the door, with sometimes very limited resources. It seems all employers I talk to tell me how they want people who can "roll up their sleeves" and be "hands-on.” So be prepared to talk about the successful projects you've managed and how you delivered them on time and within budget.
4. Get references, and put them on LinkedIn. I really like when a candidate I don't know says he has references I can check right now, and they're on his LinkedIn profile. Sure, you won't find any bad references up there, but I look for common characteristics. If everyone talks about someone's keen team-building skills, then you can pretty much bank on the fact that this person is a good team builder. That's good stuff to know if you're an employer with a job to fill that requires strong team-building skills.
5. Get better at interviewing. Sometimes it's not the best candidate who gets the job, but rather the one who has the best interviewing skills. Many have the mistaken notion that interviews, by their nature, are very one-sided: The employer asks questions; you provide answers. That's part of it, but there are certain things you need to get across about yourself — your skills and accomplishments — and you have to be able to do it in a finite period of time. Check my company's website under “Search Tips” for a few pointers.