Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 185 of Total Retail Talks, Executive Editor Joe Keenan interviews Zak Normandin, founder and CEO of Iris Nova, parent company of innovative beverage brand Dirty Lemon, which sells it products via a direct-to-consumer conversational commerce model. Normandin addresses retail and grocery/CPG industry disruption, the future of text messaging as a commerce channel, and why Dirty Lemon is investing in brick-and-mortar retail stores as a growth channel.

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