In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares how Office Depot is working to make its business services offerings known to current and potential customers, the role that Office Depot's physical stores play into this strategy, and the company's commitment to omnichannel customer experience.
Moffitt discusses how Office Depot is connecting online and offline shopping journeys by providing store associates with the ability to recognize individual customers and their shopping needs using in-store technology, and the operations changes that were needed to enable such omnichannel offerings. He shares how Office Depot's stores are evolving as customer needs and preferences change, the company's plan to maintain its physical footprint, and how the retailer is learning more about its various business and consumer segments. Lastly, Moffitt discusses Office Depot's loyalty program, its plans for further investments in customer-centric technology, and the company's future plans for growth.
Kevin Moffitt was named senior vice president, chief retail officer for Office Depot, Inc. in January 2018, and was promoted to executive vice president, chief retail officer in November 2018. In this role, Moffitt is responsible for re-imagining Office Depot’s retail business and collaborating across the executive team to solidify the company’s growth strategy leveraging its retail footprint. Moffitt, who joined Office Depot in July 2012, has over 20 years of experience in omnichannel and e-commerce business management.
Previously, Moffitt served as chief digital officer, where he was responsible for the direct business P&L and created a world-class online experience for Office Depot’s customers. Earlier in his career, Moffitt held leadership roles at Dillard’s Department Stores, Circuit City Stores and Putnam Investments. Moffitt earned a MBA in Strategic Leadership from the Robins School of Business at the University of Richmond. He also holds a MA in Documentary Filmmaking from Northeastern University and a BA from Pepperdine University.