In episode 338 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Victor Sanz, creative director of TUMI, the world-class business and travel essentials brand designed to upgrade, uncomplicate and beautify all aspects of life on the move. Listen in as Sanz discusses TUMI's longstanding partnership with St. Jude Children's Research Hospital, how the brand drives employee and customer involvement in the charity through special product collections, and details its "TUMI Takes You Home" giveaway for St. Jude patients and families.
Sanz shares the level of collaboration across teams at TUMI to launch these charitable initiatives, how social responsibility plays a role in the brand's global corporate culture, and how employees feel personally fulfilled by participating in these efforts. Lastly, he discusses the three main focuses that lead TUMI's corporate social responsibility programs, and how these partnerships impact talent retention and acquisition as employees place greater importance on aligning with employers that share common values.
Joining TUMI in 2003, Victor Sanz was appointed creative director in 2016, continuing to drive the brand’s vision forward through his innovative product design, recently expanding into new and exciting categories including outerwear, electronics, fragrance and eyewear. Victor’s ability to bring a multidisciplinary approach to the field is showcased in his expert and innovative designs at TUMI. His unique style bridges the gap between art, design and fashion, and his career has seen him paving the the way for luxury travel lifestyle products, collaborating with the likes of Russell Westbrook, McLaren, Dror, and Johnnie Walker. He studied Industrial Design at the Pratt Institute in New York, where he graduated at the top of his class.