In episode 400 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, president of Office Depot, a leading provider of business services and supplies, products and technology solutions with banner brands Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®. Moffitt discusses Office Depot's new Imagine Success™ brand platform (0:58), how associate and customer feedback helped influence the initiative (3:40), and the strategy to engage the retailer's target audience of business customers (5:40). He shares how content will play a big role in the Imagine Success™ platform (9:08) as well as how the business is incorporating product into the platform to provide a one-stop-shop for customers (12:45).
In addition, Moffitt discusses how the platform enables Office Depot to tell real customer stories that inspire other shoppers (14:40), how the business will measure success to continue enhancing its Imagine Success™ platform (18:18), and the retailer's agile internal process behind the launch and support of its new brand platform (21:15).
In September 2022, Kevin Moffitt was named executive vice president of The ODP Corporation and president of Office Depot, a leading omnichannel retailer dedicated to helping small business owners, home office workers, teachers, parents and students accomplish more, focus on their passions, and reach their full potential. In this role, Moffitt is responsible for reimagining the company’s retail business and collaborating across the executive team to solidify the company’s growth strategy leveraging its retail footprint. Additionally, he's responsible for developing innovative business strategies that tap into Office Depot's compelling assets to disrupt the market.
Moffitt, who joined The ODP Corporation in July 2012, has over 20 years of experience in omnichannel and e-commerce business management. Previously, Moffitt served as executive vice president, chief retail officer, and also served as chief digital officer, where he was responsible for the Direct business P&L and created a world-class online experience for the company’s customers. Earlier in his career, Moffitt held leadership roles at Dillard’s Department Stores, Circuit City Stores, and Putnam Investments. Moffitt earned a Master of Business Administration in Strategic Leadership from the Robins School of Business at the University of Richmond. He also holds a Master of Arts in History, Documentary Filmmaking from Northeastern University and a Bachelor of Arts from Pepperdine University.