In this bonus episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Lange, co-founder of Future Commerce, a retail media research startup focused on helping e-commerce businesses create strategic vision. Listen in as Lange discusses his career background, the inspiration behind starting Future Commerce, and what he finds compelling about working in the retail space. He shares highlights from the company's recently released Vision 2021 report, including a few surprising consumer trends, and offers his predictions on the consumer behaviors that will fade away vs. those that will become permanent.
In addition, Lange details how COVID-19 consumer habits will impact retail going forward, gives his prediction for the return of the brick-and-mortar experience, and offers his thoughts on the role of retail stores in the future. Lastly, he discusses the generational engagement trends discovered in the research, his forecast for consumer behavior in 2021, and his advice for retailers planning for the rest of the year and beyond.