In episode 104 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Peter Francis, vice president of digital growth and acquisition for T-Mobile, discusses the role brick-and-mortar stores will play in the company's future. Francis addresses how T-Mobile views omnichannel retail, and what the company is doing to execute on such a strategy. Hint: it comes down to in-store associates and the value they can provide shoppers.
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Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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