With smartphones enabling today’s consumers to be connected at all times — including when shopping in brick-and-mortar stores — retailers have been forced to cater to shoppers wandering store aisles staring at their phones. From beacons to dressing rooms equipped with iPads to virtual reality installations, today’s retail stores bear little resemblance to the mom-and-pop shops of yesteryear. Listen in as Eric Anderson, executive vice president of portfolio brands at Fossil Group, shares how mobile is changing the in-store experience. To hear the full conversation from this year's Total Retail Virtual Conference & Expo (as well as lots of other great content!), download the on-demand version here.

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