WSL Strategic Retail

Gap, which drew legions of young adults in the 1990s with classic khakis and swing-dancing ads, is again banking on young, hip customers to resuscitate its sales. Too bad they're broke now. Weighed down by higher-than-average unemployment, student loan debt and concerns that the economy will continue to struggle, Americans 18-years-old to 34-years-old are increasingly reluctant to shop, according to researcher WSL Strategic Retail.