William Blair

Nordstrom is bringing low-price fashion jewelry into its luxury department store chain with the hope that younger shoppers will follow suit. On Monday, the company will begin selling jewelry from BaubleBar, a popular online retailer. BaubleBar launched its website three years ago with the hopes of making fashion jewelry more accessible to the average shopper. With online traffic now at more than 1 million visitors per month, the founders have decided to expand the company's presence into traditional retail spaces, too.