Whiteman

Take advantage of no-cost marketing. If a catalog maling spurs Web traffic, use this opportunity to obtain cusomter e-mail addresses. —Chuck Whiteman, CIO and executive VP of marketing, Holiday Diver Inc.

Update customer information at any point of contact (e.g., when the call the contact center, at a retail store). It's absolutely critical to maintain customer profiles. Otherwise, the information is useless. —Chuck Whiteman, CIO and executive VP of marketing, Holiday Diver Inc.