Bed Bath & Beyond's (BB&B) merchandising concept — a massive space offering a plethora of products — is known in the retail world as "big box." It's the opposite approach of carefully curated home stores like Williams-Sonoma and Crate and Barrel, but was widely popular when BB&B first hit the market. Toys"R"Us was the first retailer to adopt this "category-killer strategy," explains retail analyst Warren Shoulberg. In the pre-e-commerce era, retailers wanted to keep shoppers in stores by offering them anything and everything.
Bed Bath & Beyond announced plans to open approximately 45 new stores across all of the company's concepts during 2011. "We believe that throughout the U.S. and Canada, there's an opportunity to create in excess of 1,300 Bed Bath & Beyond stores, as well as grow our Christmas Tree Shops and buybuy BABY concepts from coast to coast," said Warren Eisenberg, co-chairman of Bed Bath & Beyond.