If you can't beat ’em, try, try again. That's the playbook being followed by Marc Lore, the former CEO of Diapers.com parent company Quidsi, which he sold to Amazon.com in 2011 amid increased competition from the Seattle retail giant. At one time, Diapers.com looked like it could become a long-term competitor to Amazon. But while Lore and co-founder Vinit Bharara made a fortune on the business, selling Quidsi to Amazon for $550 million, people who know Lore say he wants another crack at building a giant e-commerce company that stays independent for the long haul.
Quidsi is following a familiar path. It's opening another website, taking off on a new and separate direction than it has gone before with the launches of previous sites: BeautyBar.com, Diapers.com, Soap.com, Wag.com and YoYo.com. As with other Quidsi ventures, the newest site, Casa.com ("Everything for your home"), will offer a broad selection of products (over 35,000), free one-to-two day delivery on purchases of $49 or more, and full refunds for 365 days from the date of purchase for any reason. The company continues to roll out sites in new categories similar to what it was doing before being
There are a number of thoughts that come to mind when Amazon.com is mentioned. 'Brick and mortar stores' is not normally one of them. That said, Amazon's Quidsi business (Diapers.com, Soap.com, BeautyBar.com and Wag.com) is looking at opening a 1,600 square-foot BeautyBar store in Manhasset, N.Y., according to a WWD.com report. The store is expected to feature 75 brands including Bliss, Dermalogica, Diego Della Palma, Malin + Goetz and Philosophy. The store will have two treatment rooms with on-staff aestheticians and makeup artists. Katina Mountanos, site director for merchandising and marketing at BeautyBar, told WWD.com, "This is our first
Online retailer Amazon.com ( NASDAQ :AMZN) said Monday it was purchasing Quidsi, parent company of special online retailers Diapers.com and Soap.com in a deal worth about $500 million. The move adds even more “everyday” products to Amazon’s product portfolio, which is looking to become more than an online retailer. Under the terms of the deal, Amazon will acquire the privately-held Quidsi, which will continue to operate separately from Amazon.com’s main retail arm. The company’s current leadership team, headed by co-founder and COO Vinit Bharara, will remain on to help with the transition.