Tom Waddington

Facebook is rumored to be testing a Want button that would be similar in look and function to its now ubiquitous Like button. The feature was spotted by developer Tom Waddington, who published the button's code on his blog. Such buttons already exist -- but they have been developed by third-party brands to serve retailers eager to maximize exposure on Facebook's Timeline. One example is a button developed by a company called "Want." It counts among its users The Sharper Image, Ron Jon, and DNA Footwear.

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