Tom Sather

Tom Sather Visit Author's Page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.

July 19, 2016Poor List Hygiene? Email List Validation Services Can Help

Comments

June 8, 2016Feeling Ignored? Your ‘Deleted Before Reading’ Rate Might Be the Problem

May 19, 2016How Sender Reputation Helps Retailers Reach Customers and Stand Out From the Competition

Email marketers are deploying sophisticated tactics to grab the attention of these consumers, and while it’s important to test new strategies to maximize the impact of campaigns, it’s also important to pay attention to one of the foundations that help campaigns reach the inbox: sender reputation.

May 4, 2016Want Better Visibility Into Campaign Performance? Look at Read Rate

February 22, 2016How to Lose Email Subscribers in 3 Easy Steps

More Blogs